/01
Scope before code
Pin down the smallest version that proves the product loop, then cut anything else.
- One primary user
- One measurable action
- One admin workflow
- One analytics signal
Resource / Checklist
MVP Launch Checklist
A practical pre-launch checklist for a startup MVP. Use it before code, during build, and on launch day.
/ Outcome
What you walk away with.
A clear scope, a working build path, and a launch you can defend in front of users and investors.
/ System
/02
Boring foundations
Stable framework, predictable database, proven auth and payments. Save creativity for the product.
- Next.js + typed code
- PostgreSQL
- Auth provider
- Payments provider
- Analytics provider
/ Checklist
Run through the list.
- 01Write the product promise in one sentence
- 02Define the first user journey end-to-end
- 03Pick auth, database, payments, and hosting
- 04Ship one admin surface for ops
- 05Wire activation and retention from day one
- 06Set a launch date and a rollback plan
/ FAQ
Questions founders ask.
How long does this checklist take?
Two focused weeks for a small team is realistic. The checklist surfaces decisions early so the build does not stall.
Do we need every item before launch?
No. The point is conscious cuts. Skip an item if you understand the trade-off.