/01
Challenge
The existing WordPress theme was slow, hard to extend, and the editorial team refused to learn a new CMS. Marketing wanted a redesign without losing rankings.
- Slow theme
- Editor lock-in
- SEO sensitivity
- Custom design needed
/ Field Report
Halcyon / Headless WordPress Relaunch
A content-heavy marketing site went from a slow theme to a CMS-managed Next.js frontend without losing organic rankings.
We kept WordPress because the editors needed it. Trioprod gave us the speed of a custom frontend without breaking the existing content team.
S. Ortega / Marketing lead, Halcyon
0.8sLCPLargest Contentful Paint
97/100Lighthouse SEO
32%Organic traffic lift
0Editor retraining hours
/ System
/02
Implementation
We modeled the marketing site as structured CMS content, kept WordPress as the editor surface, and built a Next.js frontend with full metadata, sitemap, and structured data.
- Custom post types
- Typed REST mapping
- Server-rendered pages
- Sitemap + JSON-LD
/03
Result
Faster pages, higher rankings, and an editorial team that did not have to retrain.
- LCP under 1s
- SEO score 97
- Organic traffic +32%
- Same editor workflow